Below are the itemized bits from a quote I put together recently for a prospective client, as well as my extended maintenance plans. Looking for feedback, positive or not so positive.

Custom Design (Photoshop Mockup) - $199.99
PSD-XHTML/CSS Conversion - $149.99
Shopify Theme - $179.99

Shopify Account - $24/mo.
Domain Name - $10/yr.

Maintenance - (complimentary maint. ends 30 days from after launch day)
$19.99/mo. for 3 months
$14.99/mo. for 6 months
$12.99/mo. for 12 months (if two twelve months plans are paid for in advance, the client recieves 15% off both.)

Friends/Family Discount - 10% off total

So, my current client's package totals out right around $1000. She's starting the site as a commercial venture, so I don't think that she will be as shocked by that figure as a client would if they were starting a personal site. How does this quote stack up to what you charge? Do you see any areas where improvement is needed in my pricing structure? What discounts do you apply in your estimates?

I would really appreciate any feedback that you have.